Recently, under the leadership of the dean and professional teachers of the department, students majoring in network and new media from HXIT went to the Tik Tok e-commerce live broadcasting base of Wuhan Zhuoer e-commerce Group to carry out research, which made the specialized course of "New Media Operation" from the classroom to the live broadcasting base.

In the Tik Tok live broadcast base, the teachers and students visited the product selection center of the enterprise, the hall of Wuhan Clothing base and other places. The colorful categories in the selection center enabled students to have a preliminary understanding of the source of e-commerce live broadcasting and the popular commodities in the base live broadcasting room.

With the introduction of the person in charge of the enterprise, the students learned about the basic process of live broadcasting on the spot, and many students also experienced the "broadcast" in person.

In order to help students further understand the current situation of e-commerce and live broadcasting marketing, and to have a further understanding of the talent needs of media industry upgrading in the era of mobile Internet, Guo Zhongqiang, the director of live broadcasting operation of the enterprise, told the students about the development trend of live broadcasting e-commerce in the era of new media. In the class, the students carried out a live speech skills training under the guidance of the enterprise mentor. The teacher randomly adopted the items carried by the students to carry out "live broadcast".

Yang Qian, a student from Class 1205, said that the live broadcast cases listed by the enterprise mentors were very interesting, and the process of dismantling the short video and the anchor's speech was also very impressive. Liu Haixiang, a student, said that it was the first time for him to participate in the speech practice in the broadcast room. The applause from teachers and classmates gave him great encouragement. He hoped to have the opportunity to practice in the base in the future.

Xu Man, the course leader of "New Media Operation", said that opening the professional learning class of e-commerce live broadcasting to Tik Tok Live broadcasting base is an attempt by HXIT to adapt to the development trend of the industry to carry out curriculum innovation, as well as an industry-university cooperation.